For die hard fashionistas, the introduction of online shopping was the best thing since the DVF wrap dress. No, it will never replace a shopping date with your friends, but sitting at home in PJ’s with wine, tea, or hot cocoa, browsing for hours is priceless. And now, being able to effortlessly browse an infinite amount of products immediately, on your phone, is the expectation and demand.
But with ever expanding access to products from all over the world, and rising use of smart phones, comes new age issues for online shopping fashionistas. First, because there are so many products out there, it takes almost as long to find what you want online or in app as it does going to stores. When you do find something, how do you know you are getting the best product for the best price when there are always other stores or apps to browse? Second, with social media and daily sharing of style, if you see something you really want, say on a random tumblr site, finding it can be a day’s production… even with The Hunt it can be a long waiting game. Yes online shopping has made life easier, but with every advancement, comes new issues. Like Biggie said, “mo’ money, mo’ problems.”
Luckily, technology is advancing at such a face pace that finding solutions to problems begotten by technology happens almost as soon as they arise… with the simple wave of a developers magic wand, of course… (It is magic, right?).
Well anyway, StyleSpotter’s developers have done something amazing to make online shopping a breeze. It is a two part solution. They have developed an algorithm that (1) understands your fashion vocabulary and which items are similar, so you can actually search as though you were talking to a Nordstrom stylist, not google, and (2), retrieves items from over 12k brands online that match your search query and delivers them to you all in one place, on one tab.
How does this help you?
Think about the last time you had your mind set on an item you saw on tumblr or in the hallowed pages of vogue. You either winced at the notion of trying to locate it in the black hole we call the internet, or at the price. Yet, you finally caved because when you can’t stop thinking about an item, it generally means you
need should buy it.
So let’s say you are trying to find that super trendy ‘lace red crop top’ everyone on Instagram is wearing, the For Love and Lemons one. If you go to google and try to use this vernacular, conversational, search query, your results will most likely come from amazon or just be too vague. Eventually, you may get to For Love and Lemons, only to find it is out of your budget or sold out. Instead, by using StyleSpotter you can use detailed search query and it will understand what you want and return everything on the internet that matches it. A similar experience to walking into nordstroms and telling a fashion advisor ‘I need a red crop top.’ At which point they would bring you back all the items they have in the store relevant to your request, with different variations and price points. Even if an item is sold out they can find you something similar or in stock at another store, but you still only ask one time.
Let’s go over results –
As you can see, the search actually returned the item we were looking for. In addition to: the matching bottom, a similar item (among others, not pictured), and the same item from other stores. It took about 10 seconds to search, click on the item, and find all this at 4 different stores.
Looking at the options, the For Love and Lemons ‘Tiki Bar Lace Crop Top’ is already an expensive piece but with this simple search you find that it is in fact more expensive at Nasty Gal on sale than it is at Neiman Marcus, which may not have been something you knew to look for. Additionally, if you opt for the set, it is cheaper to buy at Free People or Neiman Marcus. The difference of price is enough to cover shipping costs and the comparison results allow you to choose a store where one might be having a sale. Finally, if you had in mind a lower price point, no need to turn away, the search has already returned similar items (incredibly identical) at a steal! So easy. ( Bonus, I personally like that the comparison can show you models with different body types and thus different fits).
If you are happy you found the item but want to wait for it to go on sale, a promo code at the store, or just need some time to think it over, StyleSpotter allows you to save the item and will send you a notification if the price drops and other promotions.
Whats really cool is that as you use the app and save more and more products, the algorithm functions similar to pandora when you ‘thumbs up/down’ a song. It learns about your style. The algorithm produces a feed of ‘recommended’ items based on what you save. Like a personal shopper, it knows what you like and finds new things to suggest to you. This is great for discovery, especially to browse for outfit inspiration or should you want to reward yourself but don’t know specifically what you want. Instead of heading to a site that has 60+ pages of 100 items, the vast majority of which you wouldn’t wear, go to your StyleSpotter recommended feed and browse a selection inspired by what you like. All at your finger tips and in one singular app side by side.
There are many benefits to using StyleSpotter for iPhone, the possibilities are endless. From the comfort of your beloved iPhone you have quick access to an intelligent shopping tool. StyleSpotter for iPhone can help you shop from your phone easier than ever before. Get it here.