Marie Claire creative director and Project Runway judge Nina Garcia wore Google’s latest product, Google Glass to New York Fashion Week Spring 2014. While wearing Google’s latest tech gadget, which is set to launch next year, may be trendy in Silicon Valley, this kind of expensive eye-wear is definitely not what the world of high fashion is used to.  However, we can see why wearable technology would be a fashion editor or blogger’s dream during the hectic days of back to back shows and presentations that are the norm during fashion week. Google Glass allows users to take photos, record videos, search, translate, and stay connected via email and social media hands free. Therefore fashion week attendees will be able to take photograph and film the shows from their front row seat, without having to hold up their smart phone.

LFW SS2013: House Of Holland Front Row

Google Glass was first introduced to the fashion world a year ago during NYFW Spring 2013 when Diane von Furstenberg had the models in her show walk the runway wearing the high tech eye-wear. Luckily, the bold tangerine and sky blue colors of the glasses matched seamlessly with the dynamic prints and bright colors that DVF is known for. “Accessories, Ms. von Furstenberg said, “tell someone that extra bit about you, and I think to wear Glass is to show that you are engaged, you are current, you are open to new things.”(Women at Google Looking Past the Glass Ceiling, The New York Times)

Diane Von Furstenberg - Runway - Spring 2013 Mercedes-Benz Fashion Week

So will Google Glasses be the new “it” accessory at fashion week? Although wearable technology can look geeky, we think it’s safe to say that the appeal of such hands-free convenience will be too great for the fashion elite to refuse. Furthermore, with the popularity of designer iPhone and iPad cases, we think it’s just a matter of time before the fashion industry takes hold of Google Glass and styles it into the chicest accessory out there.

Images via Marie Claire and StyleDish

By Kasha Cabato

Kasha Cabato is a fashion industry professional who specializes in marketing and social media. She is a graduate of Parsons The New School for Design and lives in Los Angeles, CA.

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