Interview with Wren Designer Melissa Coker

first kiss

You know that feeling you get when you discover a new brand that feels so hip, just knowing about it makes you feel more cool? Well that’s exactly how we felt when we stumbled across the Wren page on StyleSpotter. This L.A. based brand is daring yet polished, on-trend yet effortless, and exactly what we want to wear every Friday night for like ever. From creating “First Kiss”, the most viewed fashion branded film off all time (89 million views and counting) to dressing Alexa Chung, we ask Wren designer Melissa Coker about the inspiration behind her fall line and what’s next for this stylish brand.

We love your polished take on 90’s grunge, what inspired the FW14 line? Thank you!  It was inspired by what we were seeing girls wearing on the street / all of the sudden we were wanting to watch movies like Reality Bites and Singles again.

We’re especially smitten by the mixed print bomber jackets and the champagne silk high slit skirt, what are your favorite pieces and how would you style them? I love wearing the bomber jacket with a skirt in the same print and maybe a crop top.  Or I would wear it with ripped jeans and heels.  The champagne silk skirt is one of my favorites – it’s bias cut and really brings me back to the 90s.  I’d wear it with a tank and flats and delicate jewelry.



Wren_016_1366.450x675Wren_004_1366.450x675Wren_001_1366.450x675

 

Images via Style.com

Your Fall 14 video First Kiss was the most viewed fashion branded video of all time, what inspired you to create it? We have always set out to make videos that are cool and interesting to watch, that feature inspiring performers like Tavi Gevinson or Joanna Newsom or Kim Gordon.  This time around we combined the concept of a fashion film that is aesthetically pleasing but with an emotional core.

We know Wren is for the daring and fun woman, how do you see your customers wearing the Fall 14 line and what adventures do you see her having in it? All sorts – wild nights with friends, exploring places you’ve never been, happening on unexpected places.

How do you think your experience as a Vogue and W fashion editor affects your designs? I think it affects the way I communicate about the brand, how we tell Wren’s story.

Wren is a style favorite of fashion “it” girls like Alexa Chung and Kirstin Dunst, what do you think wearing Wren says about a woman? That she has her own sense of style, knows what she likes, and is looking for pieces that they will still like 5 years later.

What exciting new things can we expect from Wren in the future? We are expanding our content offering — through film, through editorial shoots and other unexpected, fun projects.  We’re also growing our online store.  Hope everyone comes to visit. :  )

You probably have an amazing closet yourself, what’s one piece you couldn’t live without? I have a small rotating collection of patterned bags – would probably choose those.

Thanks Melissa for the interview! You can shop Wren online here.

Published
Categorized as SHOPPING

By Kasha Cabato

Kasha Cabato is a fashion industry professional who specializes in marketing and social media. She is a graduate of Parsons The New School for Design and lives in Los Angeles, CA.

Leave a comment

Your email address will not be published. Required fields are marked *